Saturday, 5 April 2014

Lupita's new seat in Lancome Pantheon

Stunning: Lupita Nyong'o has just been unveiled as a Lancome ambassadress where she joins the likes of Lily Collins and Julia RobertsAcademy Award winning actress, Lupita has signed with L'oreal owned high end cosmetic giant Lancome Paris. Lupita will be first black actress to front Lancome but not the first woman of colour to be Lancome ambassador. There has been few.  In 2003 Jamaican model Georgianna Robertson was the first woman of colour to become the face of Lancome Paris. She fronted Purple Rain and Colour ID campaigns. 
Georgianna fronted L'Oreal back in 1993 fronted L'oreal campaigns briefly againin noughties.L’Oreal, 1993  Model : Georgianna Robertson Georgianna was replaced by American model Selena Breed. Selena was replaced by Dominican model Arlenis Sosa.Arlenis Sosa for Lancome Teint Visionnaire Tunisian model and Isabella Rossellini look alike, Hanaa Ben Abdesslem was the brands first Muslim ambassador.
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Last year Victoria's secret model Jasmine Tookes was announced as one of the new ambassadors of Lancome Paris with Anais Pouliot and Hilda Dias Pimentel.
With growing Asian luxury cosmetics market, Lancome had a few Asian descendant ambassadors. Chinese-Canadian Mae Lapres and Japanese-American model Devon Aoki fronted campaigns back noughties
Lancome will be Lupita's first major cosmetic campaign and second campaign, she fronted Miu Miu.Becoming Lancome Paris ambassador Lupita will be following in the footsteps of fellow Academy Award winners such as Julia Roberts, Juliette Binoche, Kate Winslet and Penelope Cruz. Anne Hathaway who all been Lancome ambassadors with fellow actress/model Isabella Rossellini,Uma Thurman, Emma Watson and Drew Barrymore.
Isabella Rossellini was an Lancome ambassador in late 80's to mid 90's.Isabella's daughter Elettra Rossellini Wiedemann followed her mother's footsteps by becoming Lancome ambassador in mid noughties
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Lancome has become an Pantheon of Hollywood's most beautiful and successful. Academy winners Julia Roberts, Juliette Binoche, Penelope Cruz and Kate Winslett just few of the actress who been Lancome ambassadors.
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Lancôme Paris Ad Campaign 2008-2009 Shot #6Lancôme Paris Ad Campaign 2008-2009 Shot #2

Penelope Cruz
 
Kate Winslet  Anne Hathaway fronted Lancome Magnifique Perfume.

Drew Barrymore was Lancome ambassador briefly back 2006, she went on to front CoverGirl Drew now has now created  her cosmetic brand, aptly named Flower..
Uma Thurman
Uma Thurman fronted Miracle perfume back 1999-2000
 Emma Watson

Mena Suvari

Eva Green fronted Lancome perfume in 2006. Eva went on then to front Poison by Dior the following year
Click to view full size imageClick to view full size imageThese days albeit slowly, luxury brands are catering to the growing market of woman of colour who have money to spend and want quality luxury cosmetics.
In the 90's Pakistani-German model Yasmeen Ghauri was the only woman of colour fronting luxury cosmetic brand, Dior  and Givenchy perfume in her case.In 2003 East African model Liya Kebede became the first black woman to front Estee Lauder. Same year that Lancome Paris hired former L'Oreal front woman Georgianna Robertson as the first black woman to front the company.
In 2011 she was replaced by Puerto Rican model Joan Small and Liu Wen who became the first Asian model to front the brands products.
Damaris Lewis fronted Yves Saint Laurent back in 2006 and Indian model Ujjwala Raut was first South Asian model to front Yves Saint Laurent cosmetics. Jourdan Dunn fronts Yves Saint Laurent beauty  Alyssah Ali fronted Chanel beauty
Tanzanian-Canadian model Herieth Paul fronted Tom Ford Beauty last year Nigerian model Betty Adewole replaces Herieth as the new face of Tom Ford beauty.Tom had both Erykah Badu and Brazilian model Lais Ribeiro fronting his perfumes.
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Giorgio Armani Cosmetics had Chinese model Fei Fei Sun and Chadian model Anais Mali fronting his brand..

6 comments:

  1. I was just reading Necole Bitchie and she said Lupita was first black women to front Lancome. Glad to know there has been few. Love your blog about the way, its cool and more informative than some blogs.

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  2. Thank you for mentioning Asian models who fronted Lancome.

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  3. Thank you so much, people being dumb claiming there was no other woman of colour who worked for Lancome before Lupita.

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  4. I dont get it why are everyone from ontd to necole bitchie saying Lupita is the 1st black woman to front Lancome? Nice to Selena, Arlenis and Jasmine

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  5. Fantastic post. Love your blog and how you really investigate your topic s. I didn't know YSL ever had black model before Jordan Dunn. Or Armani had chinese or black women.

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  6. The Lancôme advertisement is not a photo of Oluchi, but model Georgianna Robinson. I'm glad someone else also knows that Lupita was not the first woman of African descent to represent the Lancôme brand.She's the first actress ambassador of African descent. Apparently a lot of women don't buy Lancôme, even when they have some of the best colors available for women of color and they would see the advertisements at the counters featuring Arlenis and Jasmine. Either way, I can't wait to see the new advertisements.

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