Academy Award winning actress, Lupita has signed with L'oreal owned high end cosmetic giant Lancome Paris. Lupita will be first black actress to front Lancome but not the first woman of colour to be Lancome ambassador. There has been few. In 2003 Jamaican model Georgianna Robertson was the first woman of colour to become the face of Lancome Paris. She fronted Purple Rain and Colour ID campaigns.
Georgianna fronted L'Oreal back in 1993 fronted L'oreal campaigns briefly againin noughties. Georgianna was replaced by American model Selena Breed. Selena was replaced by Dominican model Arlenis Sosa. Tunisian model and Isabella Rossellini look alike, Hanaa Ben Abdesslem was the brands first Muslim ambassador.
Last year Victoria's secret model Jasmine Tookes was announced as one of the new ambassadors of Lancome Paris with Anais Pouliot and Hilda Dias Pimentel.
With growing Asian luxury cosmetics market, Lancome had a few Asian descendant ambassadors. Chinese-Canadian Mae Lapres and Japanese-American model Devon Aoki fronted campaigns back noughties.
Lancome will be Lupita's first major cosmetic campaign and second campaign, she fronted Miu Miu.Becoming Lancome Paris ambassador Lupita will be following in the footsteps of fellow Academy Award winners such as Julia Roberts, Juliette Binoche, Kate Winslet and Penelope Cruz. Anne Hathaway who all been Lancome ambassadors with fellow actress/model Isabella Rossellini,Uma Thurman, Emma Watson and Drew Barrymore.
Isabella Rossellini was an Lancome ambassador in late 80's to mid 90's.Isabella's daughter Elettra Rossellini Wiedemann followed her mother's footsteps by becoming Lancome ambassador in mid noughties
Lancome has become an Pantheon of Hollywood's most beautiful and successful. Academy winners Julia Roberts, Juliette Binoche, Penelope Cruz and Kate Winslett just few of the actress who been Lancome ambassadors.
Kate Winslet Anne Hathaway fronted Lancome Magnifique Perfume.
Drew Barrymore was Lancome ambassador briefly back 2006, she went on to front CoverGirl Drew now has now created her cosmetic brand, aptly named Flower..
Uma Thurman fronted Miracle perfume back 1999-2000
Eva Green fronted Lancome perfume in 2006. Eva went on then to front Poison by Dior the following year
These days albeit slowly, luxury brands are catering to the growing market of woman of colour who have money to spend and want quality luxury cosmetics.
In the 90's Pakistani-German model Yasmeen Ghauri was the only woman of colour fronting luxury cosmetic brand, Dior and Givenchy perfume in her case.In 2003 East African model Liya Kebede became the first black woman to front Estee Lauder. Same year that Lancome Paris hired former L'Oreal front woman Georgianna Robertson as the first black woman to front the company.
In 2011 she was replaced by Puerto Rican model Joan Small and Liu Wen who became the first Asian model to front the brands products.
Damaris Lewis fronted Yves Saint Laurent back in 2006 and Indian model Ujjwala Raut was first South Asian model to front Yves Saint Laurent cosmetics. Jourdan Dunn fronts Yves Saint Laurent beauty Alyssah Ali fronted Chanel beauty
Tanzanian-Canadian model Herieth Paul fronted Tom Ford Beauty last year Nigerian model Betty Adewole replaces Herieth as the new face of Tom Ford beauty.. Tom had both Erykah Badu and Brazilian model Lais Ribeiro fronting his perfumes.
Giorgio Armani Cosmetics had Chinese model Fei Fei Sun and Chadian model Anais Mali fronting his brand..