The company that makes the T Shirts and babygrows are US based company called Teen Modelling.
In the UK its sold on www.zazzla.co.uk.
Beat (Beating Eating Disorders UK) spokesperson said ''the sale of the fashion items aimed at children was 'dangerous. We absolutely disagree with what this company and its website is doing. Using children to model this kind of pro-anorexia product is clearly and plainly wrong.This isn't just because these children are at an impressionable age, but also because we know that pro-anorexia sites share close links with pornographic websites.'
BEAT added that it would like to see The Advertising Standards Authority use its new powers regulating of internet advertising to require www.zazzle.co.uk to remove the T-shirt pages advertising the products that are potentially harmful to children. Beat with other UK eating disorder experts has asked the for ban of the t shirts.
The BEAT spokesman added: 'It’s clearly a very dangerous message and one that should not be reaching girls at a young and impressionable age.